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Job Title: Sr. Manager - Digital Marketing

Company: PracticeLeague Legaltech Pvt. Ltd. (RazorSign)

Work Mode: Work from Office

Working Days: Monday to Friday

Location: Baner, Pune

Job Summary:

We are looking for a highly driven and hands-on Senior Manager – Digital Marketing (Individual Contributor role) to own and execute our digital marketing initiatives. This role is ideal for someone who combines strategic thinking with strong execution capability and thrives in a fast-paced B2B SaaS environment. You will be responsible for driving demand generation, optimizing performance marketing campaigns, and contributing directly to pipeline growth.

Key Responsibilities:

Digital Strategy & Execution:
Develop and execute digital marketing strategies aligned with business and revenue goals.
Demand Generation:
Plan and run end-to-end campaigns across SEO, SEM, paid media, email marketing, and social channels to generate high-quality leads.
Performance Marketing:
Independently manage and optimize paid campaigns (Google Ads, LinkedIn, etc.) with a focus on ROI, CAC, and conversions.
Hands-on Campaign Management:
Set up, monitor, and continuously improve campaigns—ad creatives, targeting, bidding, and budgets.
Marketing Automation & Lead Nurturing:
Execute lead nurturing workflows, email campaigns, and automation journeys to improve conversion rates.
Analytics & Reporting:
Track, analyze, and report campaign performance using tools like Google Analytics and CRM dashboards; derive actionable insights.
Content Collaboration:
Work closely with content/design teams to develop high-impact messaging, landing pages, and campaign assets.
Website & Conversion Optimization:
Drive landing page improvements and A/B testing to enhance user experience and conversion rates.
Market & Competitor Insights:
Stay updated on industry trends, competitor strategies, and new digital channels.

Requirements:

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
6–10 years of experience in digital marketing, preferably B2B SaaS.
Proven hands-on experience in managing and optimizing digital campaigns.
Strong expertise in performance marketing, SEO/SEM, and marketing automation tools.
Experience with Google Analytics, Google Ads, LinkedIn Campaign Manager (or similar)
Strong analytical mindset with a data-driven approach.
Ability to independently manage multiple campaigns while working collaboratively
Excellent communication and stakeholder collaboration skills.

Preferred Skills:

Experience in scaling demand generation for SaaS products.
Familiarity with CRM tools and sales funnel optimization.
Exposure to Account-Based Marketing (ABM) is a plus.

What our people have to say

I have been with the organization for more than 10 years now and have seen myself transform as a professional in more than one way. My journey through these years has seen many changes come through in the organization, and each time, these have been for the better, the leadership is committed to making PracticeLeague a success story! PracticeLeague is a great place to work. The culture is transparent, every employee, irrespective of their position is given a chance to be heard, and there are ample opportunities available to those who want to build a career here. It is a great organization with a contemporary, innovative and entrepreneurial approach.

- Virupaksh Damodhar

Completed 10 years at PracticeLeague.

I joined PracticeLeague in December 2014 as a .Net Programmer. In my position, each day presents a new challenge and learning opportunity. PracticeLeague is a great place to work and strives for a friendly, team-oriented environment. A perfect mix of a work life balance. I have had the opportunity to work with some great mentors who have always been motivating and supportive. The ample opportunities provided to me have helped me not only grow technologically but also become a true professional. Our company is definitely one of the best places to set foot into for a positive career start. I am proud and humbled to be around such incredibly talented people and I am thankful for the opportunity to contribute to companies continued success.

- Rameshwar Harne

Completed 05 years at PracticeLeague.

I have been working at Practice league since Jun 2015. It's been a pleasure to be a part of the Practice league family. Practice League has a friendly work environment, very supportive colleagues and a good work life balance. It has been an exciting and rewarding journey with Practice League.

- Amol Aher